The act of testing two different versions of one element of a marketing campaign in order to know which version performs better.
The space of a website that are reserved for advertising. The Ad Space can accommodate various formats such as text, graphic, video and GIF.
Is a marketing practice in which an advertiser pays other people to have its product or service promoted.
Anchor Text consists of the visible, clickable text of a hyperlink. It can be usually found underlined within a webpage.
Black Hat SEO refers to the use of unethical techniques to improve search engine rankings.
Creating Brand Awareness is taken as one of the key steps in promoting a service or product.
A product with brand equity is able to be sold for a higher price if compared to its generic equivalent.
Is the process through which a company uses images, names, symbols or design to define its identity and to differentiate itself from its competitors.
Call-To-Action is a type of message that aims to convince customers or visitors to perform a desired action.
The Click-Through Rate is a measurement of the attractiveness of an online campaign.
Content Marketing a marketing technique that distributes value through content creation with the final goal of driving profitable customer action.
Conversion Rate the percentage of visitors which take a desired action (thus reaching what is set as the conversion point).
A Cookie is a piece of information that is stored in users' browsers in order to provide them customized search engines' results and advertising.
Cost Per Click is an advertising model in which the advertiser pays its publisher every time a consumer click on its ad.
Cost Per Thousand Impressions is an advertising model in which the advertiser pays its publisher every time its ad gets one thousand impressions.
Customer Acquisition Cost is the cost associated in acquiring a new customer. The CAC helps companies to know better how to allocate its resources.
A Display Ad is a type of advertising that usually contains graphics and images.
A Drip Campaign is a direct marketing practice that seeks to obtain customers by sending prospects different messages over the time.
Unlike paid media (advertising) and owned media (blog for example), Earned Media is a media type that marketers are not able to control.
The Engagement Rate consists of the number of impressions of the content divided by the number of users that interacted with it.
It refers to the method that is used by Facebook to determine which stories are shown on the News Feed.
Focus Group is a type of qualitative research that marketers use to gather information about a certain service or product.
Geo-Targeting is the technology that identifies a user's location in order to serve location-based content or advertising.
Guerrilla Marketing refers to unconventional marketing strategies that aims to reach consumers via unexpected and low-cost methods.
Guest Posting consists of creating unique content in order to publish it on another's person blog or website.
Heat Map is a tool that indicates the areas of a website that were most used by a person.
Is the link from another webpage that points to yours. The Inbound Link is also referred to as Backlink.
nbound Marketing is a marketing methodology that intends to promote a company through content marketing and other non-invasive actions.
Landing Page is a webpage designed to reach a single marketing objective.
Link Building is the practice of obtaining Inbound Links in order to improve referral traffic and search engine rankings.
Long-Tail Keywords consist of a group of words that together produce sentences with a narrow, specific meaning.
Meta Tags are HTML coding statements that search engines use to understand the content of a page.
Is the advertising method in which the advertiser seeks to adapt its ads (in terms of function and design) to the context in which they are displayed.
Opt-In (the short term for Opting In) refers to the permission given by a person to receive material from a specific company.
Opt-Out (the short term for Opting Out) refers to someone's choice of no longer receiving material from a specific company.
Podcasting consists of the process of distributing information in an audio format.
Retargeting is a form of online advertising in which users who have previously visited a website are targeted with banner ads over the web.
Retention is related to the activities performed by a company to retain its customers.
The Return-On-Investment is a measurement that evaluates the efficiency of an investment.
SEM consists of the activities related to gaining traffic and visibility from search engines.
SEO refers to the techniques used to obtain a high ranking placement in the search results page of a search engine.
Spamming consists of an attempt to force people to read a message that otherwise they would not choose to do.
Text Ad is a form of advertising that is predominated by text, in contrast to Display Ads, that usually contains graphics and images.
Web-based Seminar that can be also defined as a live online educational presentation during which participants can submit questions and comments.
White Hat SEO refers to improving search engine rankings by using techniques that are in conformity with the rules and guidelines of a search engine.
In Marketing Whitepapers are often used by companies to establish authority, as it intends to be a guide on a specific issue.